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The figurative logo and the word mark BARTSY are registered, to protect their uniqueness and identity.

An inverted "B", reduced to its essence through a minimalist and abstract design. A sign that combines balance and dynamism, playing with perception to evoke creativity, vision and design refinement.

"BORDO" signature.

.visual identity // BRAND

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LIVING ARCHETYPE (PAYOFF): in this oxymoron between the absolute and the changeable, the archetype becomes a living principle, a structure that shapes and is shaped by becoming.

Bartsy® embodies this primordial matrix without ever crystallizing, feeding on experience and creation to continually redefine itself. It is the archetype that lives and changes without losing its essence.

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